The prestigious Melbourne Cup is an iconic event in the Australian calendar that annually captivates the whole country’s attention extending its allure far beyond Flemington Racecourse in Melbourne. And South Australia is no exception, the fervour for this renowned horse racing event is flamboyantly celebrated all around our beautiful city.
At the heart of the Melbourne Cup festivities in Adelaide lies the vibrant and illustrious Variety Luncheon, an affair where fashion, philanthropy, exhilarating horse races, and culinary delights converge. It’s an event that not only showcases the high stakes and thrilling horse races but also emphasises fashion sophistication and charitable causes.
Being French and a fashion lover, I had always been intrigued about the Melbourne Cup since my arrival in Australia… but I never took part of it…until now! Every year I would witness the city’s vibrant energy during this highly anticipated and celebrated event with restaurants decked out in festive decor and elegantly dressed ladies joyously making their way to luncheons. It all seemed so alluring and somewhat so different from French events but also very exciting. I had always been curious about it, almost fascinated… so this year, I took my chance with a few friends to experience my first ever Melbourne Cup experience. I had fun finding a beautiful pink dress perfectly suited for the occasion and I also made my own fascinator with an Eiffel Tower on it to represent proudly France at the Melbourne Cup 2023. We wanted to support a good cause while enjoying some good music so we purchased tickets to attend the prestigious and illustrious Melbourne Cup Variety Luncheon and what an extraordinary day it turned out to be!
From the moment I stepped foot onto “the grounds” of the beautiful Adelaide Convention Centre, I was already transported on the racecourse: the breathtaking view on the city, the champagne, the palpable energy in the air was infectious. It was more than a horse race; it was a cultural celebration, a spectacle where time-honoured customs melded seamlessly with contemporary revelry.
I must say the fashion scene at the Melbourne Cup is always and will always be a spectacle in itself, where elegance and creativity intertwine. The attire worn by the attendees at the Variety Luncheon was a canvas of vibrant colours and classic styles. Fascinators adorned the ladies’ heads, complementing their elegant dresses : younger ladies wearing vibrant spring colours looking like beautiful flowers, older ladies embracing a more classical but highly sophisticated style with black and white, stripes or polka dots attires while the gentlemen, in their suits and ties, exuded refinement. The fashion etiquette was impeccable, a living testament to the grace and poise associated with this distinguished event. However as I was reminded by a dear Australian friend, the Cup’s fashion landscape history isn’t without its controversies.
One unforgettable incident on 1965 Derby Day at Flemington Racecourse in Melbourne that ignited a conversation on fashion etiquette was the surprising story of English model and actress Jean Shrimpton who wore a minidress to the Melbourne Cup. The dress was made by a dressmaker and its hem was 4 inch (10 cm) above the knee because he had not been supplied with enough fabric to complete their intended design. There was absolute silence in the members’ lounge at Flemington when Shrimpton arrived as her outfit contrasted starkly with the conservative attire of the other racegoers, and she was openly scorned by them, particularly as she was defying protocol by wearing a man watch (which was very unusual at the time) but most shockingly no hat, stockings or gloves! A true scandal! Oulala…
As well as being the target of catcalls from men and jeers from women, she was surrounded by kneeling cameramen, all shooting upwards to make the dress look even shorter. Shrimpton’s Derby Day outfit scandalised the nation, and caused a global sensation. In the following Monday’s edition of the Melbourne newspaper the Derby and its winner were bumped from the front page by the famous photo of Shrimpton’s minidress. Conservative Australia was shocked but funnily this white dress which sparked controversy was later described as a pivotal moment in women’s fashion.
Despite occasional deviations from the traditional fashion norms, the Melbourne Cup in generally upholds an unwritten code of elegant and tasteful attire. Minidresses and all colours, patterns and shapes are nowadays absolutely welcome. The etiquette encourages attendees to showcase their style sensibilities and originality within the boundaries of respect for the event’s revered customs.
As I made my way to the beautifully decorated tables, the buzz of excitement intensified. The Melbourne Cup Variety Luncheon blessed us with a divine program: 3 courses lunch while enjoying the race on gigantic screens but also many festivities and fun entertainments such as a best dressed up and hats competition, a horse betting station, a few auctions and of course a fantastic local band “The Purple Monkey” to celebrate this glorious day with some live music and dance.
When it comes to culinary experiences, the Variety Luncheon offers a gastronomic experience. Attendees indulge in sumptuous dishes, complemented by champagne and wine that flow generously, elevating the celebratory spirit of the day. It was delicious and I really enjoyed all the dishes.
Apart from the fashion and festivities extravaganza, the Melbourne Cup in Adelaide is also a hotbed for betting excitement. Attendees keenly place their bets, hoping to predict the winning horse and bask in the thrill of the race. The adrenaline rush of placing my first bet was an experience in itself. The atmosphere was electric, with enthusiastic racegoers cheering for their favoured horses, all eagerly anticipating the thundering of hooves on the track.
When the race began, the thunderous sound of horses racing down the track evoked a surge of emotion. It was a thrilling few minutes where the air seemed to hum with suspense, and as the horses crossed the finish line, the collective gasp and subsequent roar of the crowd filled the air. It went so quick, such a beautiful experience…
But the Melbourne Cup is more than just a horse race. It’s a day of unbridled joy, where food and drinks are as much a part of the celebration as the races themselves. The array of cuisines, the clinking of champagne glasses, and the jubilant conversations with your friends and the new ones you meet on the day all contributed to the festive ambiance.
However, the day is not merely about racing, food, champagne and fashion; it’s also about supporting noble causes. The Variety Luncheon adds a charitable dimension to the event, raising funds and running auctions for the Variety charity, which assists children facing challenges such as sickness, disability, or disadvantage. It’s a testament to the event’s commitment to not just glamour and sportsmanship but also giving back to the community.
In summary, the Melbourne Cup in Adelaide, particularly at the Variety Luncheon, is a celebration where tradition meets modernity, ensuring a blend of elegance, excitement, and support for noble causes in a single unforgettable event.
As for me, my first Melbourne Cup wasn’t just about the fashion and the racing; it was an exploration of tradition, an immersion in the culture that makes this event but also Australia, my country of adoption, so unique. It was an opportunity to witness firsthand the intersection of history and modernity, where a horse race serves as the backdrop for a day filled with excitement, elegance, and conviviality. I even made the news as I was interviewed by channel 10 about my experience and what I liked the most about The Melbourne Cup!
The memories forged on that day, the thrill of the races, the magnificence of the fashion, the beautiful Variety Luncheon event and the camaraderie shared among like-minded enthusiasts will stay with me forever. It was an unforgettable experience that left me yearning for more, eager to partake in the magic of the Melbourne Cup and to make this part of my traditions for years to come.